Industrial Design

Our client, Colebrook Bosson Saunders (CBS), approached us to take its original concept from inception into high volume production for the consumer market. The partnership blended CBS’s ergonomic design philosophy with Plextek’s electronics design and manufacturing capability to create a unique product and meet the demands of high-volume production.

We designed the electrical solution to worldwide safety and EMC regulatory standards from the outset, refining the product’s capability and reducing cost. The electronics included bespoke embedded software and custom components which were designed, created, tested and managed by Plextek.

Our solution enabled CBS to deliver an award-winning, user-centric, smart electronic device. Plextek’s electronics, software and manufacturing capabilities realized CBS’s vision without compromising the compact and aesthetic form. This project enabled them to expand into new markets, provide existing clients with an exciting new product, and create new customer bases worldwide.

The iFIT health and fitness brand recognised that consumers’ experience of its products, such as stationary bikes and treadmills, starts before their first workout. So, the challenge was how could the company create an assembly experience as compelling as its fitness experience?

To understand the unboxing and assembly experience, the Plextek team observed a series of builds with consumers assembling three different iFIT products. Each consumer was also interviewed about their perception of the experience, the pain points and the challenges.

The team then created a portfolio of design and engineering solutions to eliminate complexities and improve the way consumers engaged with the products.