Building Innovation & Transformation Capability

How should you innovate?

There is no one-size-fits-all approach to corporate innovation.

Our diverse team of experts brings together decades of strategic innovation experience, across hundreds of collaborations with other global leaders. We are highly adept at injecting a fresh, objective perspective to complement your internal, industry expertise and strategic mix.

• How can we innovate effectively for both sustaining new product development and disruptive innovation?
• How can traditional ‘physical’ product companies successfully create digital/connected products and services?
• How can we deliver effective employee-driven innovation despite the many other commitments colleagues have? How should our central innovation teamwork with brand-specific NPD (New Product Development) teams?
• How can we successfully make the transition to agile innovation and ways of working?
• How can we drive business growth without sacrificing the planet?

These are all examples of strategic challenges we’ve helped other leading corporations to successfully address.

A systematic approach to learning and change

Critical friend innovation review

Our role extends beyond consultation; we act as a strategic innovation partner, providing a valuable ‘critical friend’ perspective throughout your journey. This ensures your strategy is robust, your approach is effective, and your delivery is successful. We start by interrogating your current processes, structures, and results to understand where your innovation pathway has faced obstacles. We move on to an in-depth audit, allowing us to identify limiting assumptions and knowledge gaps – and agree together where your focus should be.

It was like being able to see the future – through the process we could see the challenges we’d face and what it would take to succeed before we started our journey. Without doubt, the project goal was met and this is now one of the biggest opportunities we have as a brand.

Director of R&D

Strategy & planning workshops

Finally, we co-create with you an enhanced innovation strategy.

This phase is about cementing a plan that translates vision into executable actions, ensuring that your strategy, structures, process, and culture are aligned across the organisation and with the innovation outcomes you need for success. For example, to help build corporate innovation capability at Pentland Brands – the name behind some of the world’s best sports and outdoor brands including Speedo, Berghaus, Endura and Mitre – we established a central innovation group for the organisation and were able to facilitate collaborative meetings, leading to the definition of a clear vision and mission for innovation across its brand portfolio.