Digital Transformation

We specialise in driving digital transformation for established businesses, enabling them to thrive in an increasingly connected and technologically driven world.

However, we’ve learnt that trying to digitise today’s process can be a red herring. Digitisation alone can improve efficiency and reduce costs (which can grow the bottom line) but, on its own, digital transformation will not typically drive revenue growth. The biggest opportunities come from combining innovation (a new way of doing it) and digital (a new tool for doing it).

Our team at Plextek combines deep technical expertise in data analysis and artificial intelligence (AI), software and hardware with Ignite Exponential’s strategic innovation, design/user experience (UX) and customer-centric orientation. This unusual combination means we’re uniquely well placed to help you grow. Our expertise spans a broad range of industries and challenges, ensuring that digital is not just a buzzword but a tangible enabler for our customers.

Ignite Exponential is our innovation hub aiding companies in achieving sustainable growth through strategic innovation, marketing, technology, and design. Combining Plextek’s robust technical expertise with advanced innovation strategies, we tailor our approach to meet specific business challenges.

We collaborate with global industry leaders to transform strategic challenges into opportunities, crafting successful solutions without being confined to fixed methodologies. Discover more about how we can co-create your future successes at Ignite Exponential.

Case studies and insights

From physical products – to a connected business 

CamelBak provides a range of innovative hydration packs, backpacks and water bottles. Its consumers know, when they buy CamelBak, they are purchasing a durable, high-quality product, but after purchase they may not interact with the brand for several more years.  CamelBak wanted to understand how other natively ‘physical’ product companies successfully made the transition to complementary connected offerings; and how it should structure and guide its own innovation in connected products.  

Through an Ignite Exponential Learning Exchange, we helped CamelBak distil a strategic framework for innovating connected devices, and for transitioning from a physical to ‘digitally connected’ organisation. Its experience: “It was like being able to see the future… this is now one of the biggest opportunities we have as a brand.”  You can read more about our collaboration with CamelBak here. 

Driving adoption of digital tools in farming 

Our client is an international supplier of seeds and fertilizers. Its digital platform provides satellite mapping, weather and forecasting data that can dramatically reduce farmers’ costs and improve yields. It asked us to help it to find ways to drive adoption of its digital tools by sceptical farmers!  

We mapped the farmers’ journey and identified the key barriers in their engagement with the platform – and, through a collaborative creative event, generated a portfolio of new ideas for driving digital adoption. Within a week of the workshop, the first ideas had been fast-tracked into the platform’s development pipeline, with a series of longer-term interventions to come. Our client concluded: “This team should be your number one innovation workshop partner!” 

This team should be your number one innovation workshop partner!

Key skills

  • Strategic innovation management

    Our skills in planning for the future help businesses remain up to date and competitive in the digital world.

  • Industry-specific insights

    With a deep understanding of various industries, we tailor our digital transformation solutions to meet specific challenges and opportunities.

  • Stakeholder engagement

    Our approach prioritises the alignment and active involvement of all stakeholders, ensuring a cohesive and transparent transformation process.

  • Adoption and integration of digital tools

    We deeply understand customers, hardware, software and their integration. This allows us to facilitate the seamless adoption and integration of digital tools, making the transition towards digitalisation as smooth and effective as possible.

  • Consumer insights and engagement

    Leveraging consumer insights, we enhance product engagement and maintain a continuous connection between brands and their customers, post-purchase.

Our transformation commitment

We are committed to delivering transformative digital solutions that not only address current challenges but also anticipate future trends, based on our experience across industries and geographies. Through collaboration, expertise and a relentless pursuit of innovation, we empower our clients to achieve digital excellence and sustainable growth.

For further insight into how we can assist your digital transformation journey, contact Alan Cucknell or visit our dedicated Ignite Exponential website to find out more.

What sets us apart when it comes to Digital Transformation?

We specialise in driving the digital transformation of businesses, enabling them to thrive in an increasingly connected and technologically driven world

  • Connected products
  • Consumer engagement
  • Digital tools
  • Digital transformation
  • Innovation management
  • Organisational culture
  • Product innovation cycle
  • R&D collaboration
  • Technological adoption

Projects

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